How To Increase Google Adsense CPC Earnings
If you’ll look to the right, you can see my Google Adsense revenues for the two weeks since I started this blog. Interestingly enough, my clicks are down a whopping 19 clicks from the April 28th week to the May 5th week, but I made more money in the second week, for a difference of +3.40 (a 13.5% jump). The cost per click (“CPC”) bolted from 31.9 cents to 47.7 cents per click. I would also like to add that I recorded my highest ever 1 day payout for Adsense on May 9th with $11.47.
I didn’t do too much as far as upgrading my sites during this period because I was in the midst of final exams so I can’t take the credit for the higher value clicks, but I am glad to see that the money is headed in the right direction. Since finals have ended, I have been on an absolute rampage, buying multiple domains, putting up in excess of 10 new websites, and writing 3 or 4 articles on GoArticles and EzineArticles. Currently I’m in the process of adding more content to each of the 10 websites (they’re on wordpress so you can consider them blogs). I’ve also revamped over 10 of my previous existing sites to be better optimized for receiving clicks.
Currently, I have one website carrying a big portion of the load. It’s a payday loan type of site that I have converted from a “make money online” site because I realized the keywords of the domain were very lucrative and that is what visitors who visited the blog actually wanted. It gets traffic from stuck keyword type-ins from Google. What I mean by this is if, for example, people type in makemoneyonline, they come up with my site first because it is the only keyword of all the primary extensions taken (.com, .net, .org, .info, and .us) that actually has resolves to a real website. This is where domainers are so lackluster – and I am a domainer by the way – but if domainers would just haphazardly develop their sites, they would probably make a lot more money and the domains would become even more valuable. As it is, somebody takes in makingmoneyontheinternet.com into the search box and my makingmoneyontheinternet.biz domain shows up. (Just in case you weren’t sure, these are all hypotheticals.)
Continuing on, this site has been good for $2 to $3.25 clicks ever since I converted it to better targeted and much higher paying keywords so it is definitely banking for me. The reason why I reached my highest one day total ever was because I had 4 clicks for $10.25. This just goes to show the power one site can I have. The domain is nice and aged from 2007 (it was one of my first 20 or so regs) but the targeted content posts are brand new. Previous posts were dealing with making money online and I’ve kept them just because they’re aged and have a chance of snagging more visitors. I also figure I can continue posting better targeted content and eventually push them off the homepage.
So this is where I’m at. I continue to focus on the making money online niche as this is my passion, but from the success I’ve had with my payday loan site, I’ve also bought up several of those types of domains that have good or fair exact type-in searches on Google. You can see the “exacts” by going to Google Adwords keywords and typing your keywords in the box and adjusting the right hand view to exact searches. The other stat I always look at is the average CPC. The average CPC is huge in telling you whether to pursue a particular set of keywords. If you have a Google approved website and aren’t smart priced – see Grizzly’s make money online blog – then you can expect 25 – 35% of the Adsense earnings, at least that’s what my experience tells me.
I’m not 100% sure this is full proof yet, but the way to jack up your click money on “Google Adsense” is to change your title tags. In my experience, title tags have everything to do with which ads are displayed on your website and therefore how much money you get per click. With that in mind, what I’ve been doing is shading my similar niches over to higher paying keywords. Granted, you’re page is no longer as optimized for the keyword you had been, but if you send enough links under the old keyword as well as including it in your content, you should have the best of both worlds.
For example, let’s say I had the title tags for this page as “make money being online”. This keyword string has an average CPC of $2.42. Not bad, but if I decide to shade over and optimize for “internet make money online”, the average CPC becomes $3.94 which is quite a bit more. You can see how this could be applied to generate a lot more income for your websites. Sometimes one subtle variation can jump a nearly identical keyword from $2 to $10. What you have to decide is if the (possible) loss in search engine traffic is worth the gain in money from Adsense clicks.
Anyways, that’s what I’ve been dabbling with for the last few days when optimizing my websites. I’ll let you know what my results are. Outside of title tag experimentation, I’ve been trying to get as many of my domains online and gathering search engine dust. There is one thing I know for sure and that is that Google takes website age into account. Notice I didn’t say domain age, I said website age. Aged domains probably do matter, but I’m willing to bet websites that have old content matter even more.
The process does get old quickly, especially because I’m including the Google Adsense privacy policy, an about page, an image, new title tags, Adsense itself, and of course an initial blog content post for every blog. No doubt this is tedious, but I’m hoping it pays off down the road. Domain names of the exact keywords searched have a way of rising to the top without nearly as much optimization as non exact keyword domains. This is not to say all my domains are exact keyword matches of what I’m looking for, but a lot of them are.
Ok, that’s the report and how-to’s for this edition. I will place my goal for next week’s earnings at $35.00.
